{"id":787,"date":"2019-04-11T08:23:34","date_gmt":"2019-04-11T08:23:34","guid":{"rendered":"https:\/\/www.coadyperformance.group\/?p=787"},"modified":"2020-10-15T11:12:34","modified_gmt":"2020-10-15T11:12:34","slug":"there-should-be-nothing-remarkable-about-world-class-standards","status":"publish","type":"post","link":"https:\/\/www.coadyperformance.group\/there-should-be-nothing-remarkable-about-world-class-standards\/","title":{"rendered":"There should be nothing remarkable about world-class standards"},"content":{"rendered":"

Financial services standards:<\/strong><\/h2>\n

Our mission as financial advisers is simple, and it\u2019s putting the client first. All too often, we get caught up in the nitty gritty of portfolio construction, asset allocation and diversification before understanding who our clients are and what aspirations they harbour. It\u2019s always worth reminding ourselves that we\u2019re about people first and are financial experts second.<\/h4>\n

I\u2019m always looking for metaphors to explain the relationship between life, clients and our role in this equation. Defining this is one of the most important things we can do to build secure long-term relationships and lasting revenue streams where everyone comes out a winner. Here we talk about financial services standards and how they are just as important as any other industry, if not more!<\/p>\n

So here\u2019s a thought \u2013 what if we described financial advice like training a client for a competition? Your clients are competing to get to a place of financial security. They\u2019re competing against themselves \u2013 their impulses, purchasing habits and so on \u2013 and against life and what it throws up at them.<\/p>\n

So here, there are internal motivations and factors that you can control. But you\u2019re also racing against what you can\u2019t \u2013 market movements, health, illness, redundancies and so on.<\/p>\n

So put your trainer hat on. And immediately, you see that your role is to magnify and improve the variables that are within your control. If you were training someone for a sprint, you\u2019d work on speed, explosive starts off the blocks, and good technique. Then, you try and protect your sprinter against circumstances outside of your control \u2013 the wind, the rain, a slippery track, and so on.<\/h4>\n

So a good financial adviser is like a good trainer: he\u2019ll work on his client\u2019s personal fitness and competitive mentality. But all the while, the trainer will be looking out for the weather, temperature, altitude, tides and tsunamis.<\/p>\n

If we visualise ourselves as trainers, we internalise the idea that our clients\u2019 success is our own. Our job is to help them win. Have you ever seen a tennis tournament where the trainers come first and the players a poor second? Or a football match where the team manager, and not the players, is credited with the goal tally?<\/p>\n

I\u2019ve used this image often when describing our role in clients\u2019 lives. Casting ourselves in the role of a trainer resolves any potential conflicts of interest, or circumstances where a client and the advisor are not rowing together.<\/p>\n

There\u2019s another idea I want to talk about. In our industry, exceptionally high standards shouldn\u2019t come as a pleasant surprise. Financial services standards should be the absolute norm, and assumed to be so commonplace they\u2019re taken for granted.<\/p>\n

\n

Consider this:<\/strong> when you board a plane, you\u2019re not particularly astonished when it lands safely at your destination after a relatively comfortable flight where you\u2019ve managed to catch some shut eye. Making sure nothing remarkable or disruptive happens isn\u2019t an added bonus: it\u2019s the pilot\u2019s job. Financial services standards is exactly the same!<\/p>\n

\n

If we see ourselves as pilots steering a plane safely onto a runway, we realise that not making mistakes isn\u2019t something we win plaudits for. It\u2019s our job. And that means that highest possible standards of service and safety aren\u2019t something exceptional. They\u2019re part of the routine.<\/h4>\n

Let\u2019s take another example. When you send your children to school, you take it as a given that they\u2019ll be educated and kept safe. You expect that they\u2019ll be happy, fulfilled and kept free from intimidation. When you ask them what they did in school, you\u2019ll get the standard response: \u201cnothing\u201d. Nothing went wrong, there were no dramas and not a single catastrophe. And that is how it should be.<\/p>\n

Let\u2019s translate all of this to our world. Our clients have the right to expect that we\u2019ll work for them, with exceptional standards being the norm. In turn, we should internalise ideas of excellence to the point that world-class standards become unremarkable. In fact, we should take it as a compliment when clients are asked if something extraordinary occurred in their journey to financial security, and they come back with: \u201cnothing.\u201d<\/p>\n

\n

If you would like to speak to an expert then get in touch with\u00a0Mike Coady<\/a>\u00a0today!<\/p>\n

To keep updated, follow us on;<\/p>\n

Twitter<\/a><\/p>\n

Instagram\u00a0<\/a><\/p>\n

Facebook<\/a><\/p>\n

LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Our mission as financial advisors is simple, and it\u2019s putting the client first. All too often, we get caught up in the nitty gritty of portfolio construction, asset allocation and diversification before understanding who our clients are and what aspirations they harbour. It\u2019s always worth reminding ourselves that we\u2019re about people first and are financial expert second.<\/p>\n","protected":false},"author":1,"featured_media":5942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[170,172,171],"tags":[129,128,127,43,89],"acf":[],"yoast_head":"\nThe importance of financial services standards | Coady Performance Group<\/title>\n<meta name=\"description\" content=\"There should be absolutely nothing remarkable about world-class standards, particularly around financial services standards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coadyperformance.group\/there-should-be-nothing-remarkable-about-world-class-standards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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